Trade in addresses
In some cases, you may receive contact details of people through third parties. Do you want to use these data for sending advertising? On this page you can read what rules apply in that case.
On this page
Third parties
Third parties can be:
- parties trading in addresses;
- parties trading in data;
- list brokers;
- public sources.
Checks
If you receive data from a third party, always check if this party has informed the data subjects properly about the provision of their data.
The third party must always have a legal basis for the provision of the data to you. In practice, this is usually the consent of the data subjects.
Note: Do people not know that their data have been provided to you for direct marketing purposes? Then you are not allowed to use the data. It does not make a difference whether it concerns advertising mail, telemarketing or digital direct marketing (such as by email, text or WhatsApp message).
Public sources
You also need consent for the use of personal data from public sources. That these data are public does not mean that people automatically consent to the use of their personal data for marketing purposes.
Reselling customer data
Do you want to sell your customer data to third parties? This is only permitted if you have a legal basis for doing so. This means in practice that you will nearly always require the consent of the customer.
You have to inform people clearly about the processing of their personal data. You have to do this in a language they can understand. You must therefore provide all information in an open, transparent and clear manner. You must also be able to demonstrate that you have actually received consent.