Algorithms and artificial intelligence (AI) offer a lot of opportunities. But incorrect data or data based on incorrect assumptions may entail large risks for citizens in their dealings with both businesses and the government. Such as exclusion or discrimination. We want to prevent that.

Big tech companies hold many personal data and may influence people. For example, through fake news and political targeting based on profiles. To ensure that big tech companies comply with the GDPR, the AP cooperates with other supervisory authorities. And we take rigorous action, if necessary.

The increasingly digitised (‘smart’) products and services that we use generate a lot of valuable data. With increasing unauthorised sale and resale of personal data as a result. Within and outside the Netherlands. We must put a stop to that.

The government has a lot of – often sensitive – personal data of Dutch citizens at its disposal and makes extensive use of them. There is a major risk of citizens getting into difficulties if the government handles their personal data incorrectly. Besides, the government should fulfil a role model function.

As both freedom and security are of fundamental importance to people, a careful balance must be struck between more of one thing and less of another. As Dutch DPA, we pay extra attention to a defensible balance between freedom and security when personal data are processed.